I have over eight years of experience in comprehensive communications with an excellent ability to create strategies, content and materials that reach target audiences and communicate key messages.
Social Marketing/Networking
Public Relations
Marketing
Jewish Community Federation
Broadened public knowledge on the Federation’s funding practices and regional programs. Expanded press coverage and improved the quality of media coverage the Federation received to be more thoughtful, compelling and inclusive and placed 3x more media coverage than that of predecessors.
San Francisco based large law firm. Part of marketing team that re-developed and updated the marketing, publicity, branding and media practices of a prominent San Francisco law firm. The result was an improved professional image, a clearer direction and consistent look and feel to the firm, which allowed the attorneys to be competitive with much larger entities.
Local media lead for the three Bay Area families that participated in JDRF’s 2003 Children Congress, a bi-annual event where 200 children, representing all 50 states and who live with juvenile diabetes, converged in Washington, D.C. before Congress to tell their stories and urge lawmakers to help find a cure. Children’s Congress is part of JDRF’s “Promise to Remember Me” campaign.
“Board Highlight” – A monthly web column on the JDRF website where I discussed health, legislative, funding and personal issues of juvenile diabetes with members of the JDRF Board, Greater Bay Area Chapter.
Promoted community fundraising events that received coverage from tier l and tier II San Francisco Bay Area print press.
Directed communication efforts for over 30 live music shows per month. Re-branded the club’s image and developed competitive consumer-oriented and grassroots marketing and PR strategies.
Interviewed and wrote profiles, press releases, previews and reviews for over 200 musicians. The distribution of the detailed informational materials resulted in more complete, comprehensive coverage of shows.
Philadelphia based entertainment management company and life music venue. The company managed the likes of Patti Scialfa, the Hooters and Tommy Conwell. I promoted live shows for musicians such as Cyndi Lauper, Joe Jackson and the Black Crowes.
Spinelli Coffee Company
San Francisco based premiere coffee company. Managed four stores over three years in a highly competitive market. Brought three stores out of the red to show a profit - one of which was a high profile location that had never before been profitable.
selected highlights...
ZAZAM!
ZAZAM! offers new technological twist to classifieds and social media
Redwood City, CA based technology company that specializes in teaching computer game design to kids and young adults. I developed an integrated marketing and public relations plan and execution strategies for the launch of a new product.
US Tennis Association
Wrote pofiles and press release for the 2010 USTA NorCal Hall of Fame
Lead PR strategist for the USTA’s presence at the 2007 Bank of the West Classic, a WTA tennis tournament featuring the tours top players, held annually at Stanford University. Creatively maintained a “Summer of Love” theme throughout all materials. The USTA’s activities received substantial regional coverage in all major Bay Area print and online news and entertainment publications, and consisted of more placements than the tournament itself.
